This roundtable explores the evolving landscape of soft power and its crucial role in strengthening the relationship between the Republic of Korea (ROK) and the United States. Moving beyond traditional notions of influence, the series delves into the practical applications of soft-power strategies, examining how cultural exchange and public diplomacy can build bridges and foster deeper understanding. From the global phenomenon of K-pop to the future of diplomatic engagement, Jenna Gibson, Sang Hun Seok, and Myoung-Gi Chon discuss the limits and potential of soft power, offering insights into how soft power can forge stronger ties and shape the future of the U.S.-ROK alliance.